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Aspen Nightlife – The Sneaker Ball


 Aspen Nightlife – The Sneaker Ball



You may have been to many balls in your 

lifetime, such as Christmas Balls, Spring Balls,

and even Debutante Balls – but if you haven’t 

been to the Sneaker Ball in Aspen, Colorado, 

you are missing out on all the fun! Known as 

‘Aspen’s Greatest Party,’ the Sneaker Ball is 

held annually at the St. Regis Hotel on East 

Dean Street every March.


Back in 1986, the very first Sneaker Ball was 

held by Al Gross and David Nauss of Paine 

Weber, Inc – in Boston. The party was a 

celebration of Reebok shares trading on the 

stock market for the very first time. This black 

tie event was much like other balls – but 

everyone was wearing Reeboks, and the first 

Sneaker Ball was born.


The following year, Al Gross decided that this 

was the kind of party that people really liked – 

but instead of being limited to white Reeboks, 

the idea would be for the guests to wear formal 

gowns and tuxedos, with decorated tennis 

shoes. The party was moved to Aspen, where 

people know how to party – and thousands of 

people from all over the world fly into Aspen to 

attend.


One of the nicest things guests like about the 

Sneaker Ball is that it is for a good cause. All 

of the proceeds go to Grass Roots, which is a 

program designed to help inner-city kids. These 

kids are brought to Aspen to experience what

 life outside the city is. Many of these kids don’t 

even realize that places like Aspen really exist.

 Tickets cost $125 per person, which isn’t too 

bad considering that the money is for a good 

cause. 


People from diverse backgrounds attend the 

Sneaker Ball each year. Famous people are 

there, infamous people, and people who are 

neither famous nor infamous attend – and 

every one has a fantastic time. The party gets 

started at about 9:30pm and ends around 

1:30am – followed by many ‘after parties’ in 

various locations throughout Aspen. 


If you’ve ever wanted to attend one of those 

glitzy ‘Hollywood type’ parties, here is your 

chance! You will rub elbows with the famous, 

show off your custom designed sneakers 

along with your formal wear, and dance the 

night away – and all for a very good cause.  


This is an event that sells out fast. Contact the 

Chamber of Commerce in Aspen to find out 

when the Sneaker Ball is scheduled, and 

purchase your tickets right away. Also check 

with the various hotels and lodges to inquire 

about package deals and get your 

reservations set before everything is sold out!



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